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Lucia's Is an Eatery Famous for Its Fine Steaks, Spicy

Question 1

Multiple Choice

Lucia's is an eatery famous for its fine steaks, spicy chili, and outstanding customer service. To maintain the restaurant's reputation for putting its customers first, the marketing manager at Lucia's has developed marketing activities that are directed at its waiters and waitresses. These activities are an example of


A) internal marketing.
B) persuasive marketing.
C) service marketing.
D) stakeholder marketing.
E) employee marketing.

Correct Answer:

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