Question 1

A firm conducting an environmental scan of the marketplace might uncover key ________ such as the growing popularity of personalized marketing, to the increasing emphasis on reuse rather than disposal of products and resources, to the importance of visual search, artificial intelligence, and blockchain technologies.

Accepted Answer

A)  profits 
B)  responsibilities 
C)  idealisms 
D)  codes 
E)  trends

Question 2

Internet-based technology facilitates an intranet for business communication within an organization and ________ to communicate with suppliers, distributors, and other partners such as advertising agencies.

Accepted Answer

A)  an i-market 
B)  an e-mart 
C)  electronic commerce 
D)  an extranet 
E)  a marketplace

Question 3

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

Accepted Answer

The answer of Explain the trends in the racial and...

Question 4

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States. This is an example of how ________ forces affect the marketing environment.

Accepted Answer

A)  economic 
B)  ecological 
C)  technological 
D)  social 
E)  regulatory

Question 5

Generation X consumers are

Accepted Answer

A)  likely to rely on others. 
B)  authoritative decision makers. 
C)  very prone to extravagance. 
D)  generally supportive of racial and ethnic diversity. 
E)  poorly educated.

Question 6

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Accepted Answer

A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory

Question 7

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

The answer of Give an example of how each of...

Question 8

Increases in discretionary income can occur as a result of all of the following except which?

Accepted Answer

A)  an increase in gross income 
B)  a decrease in taxes 
C)  an increase in disposable income 
D)  a decrease in housing costs 
E)  an increase in interest rates

Question 9

The purpose of the national Do Not Call Registry is to

Accepted Answer

A)  prevent manufacturers from being deluged with customer complaints during business hours. 
B)  separate listed from unlisted phone numbers in telephone books and online information directories. 
C)  divert enquiries from manufacturers to their suppliers that are ultimately responsible for product distribution. 
D)  remove identification codes from mobile phones and tablet devices that would identify them as customers as well as their locations. 
E)  protect consumers from unsolicited telemarketing calls.

Question 10

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The answer of How do the macroeconomic conditions as well...

Question 11

How does technology affect customer value?

Accepted Answer

The answer of How does technology affect customer value?...

Question 12

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Accepted Answer

A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory

Question 13

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of ________ forces in the marketing environment.

Accepted Answer

A)  economic 
B)  ecological 
C)  technological 
D)  social 
E)  regulatory

Question 14

Small businesses make up the majority of the competitive landscape for most businesses. There are approximately ________ small businesses in the United States.

Accepted Answer

A)  17 million 
B)  30 million 
C)  46 million 
D)  62 million 
E)  97 million

Question 15

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

Accepted Answer

A)  substitute firms. 
B)  target markets. 
C)  complementary firms. 
D)  cross product marketers. 
E)  competition.

Question 16

The rights to a John Grisham novel were sold to a British publisher for sales in the United Kingdom and Ireland, a U.S. publisher for the United States and Canada, and an Australian publisher for Australia and New Zealand. This is an example of

Accepted Answer

A)  exclusive dealing. 
B)  a tying arrangement. 
C)  a selective promotion contract. 
D)  an exclusive territorial distributorship. 
E)  a requirement contract

Question 17

The purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition and lower prices by limiting the granting of patents. 
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
C)  give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention. 
D)  guarantee the quality and safety of any product produced or distributed in the United States. 
E)  level the playing field between inventors who work for large corporations and those who work on their own.

Question 18

Since ________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Accepted Answer

A)  pure competition 
B)  a pure monopoly 
C)  an oligopoly 
D)  monopolistic competition 
E)  a megopoly

Question 19

The manufacturers of Kleenex tissues, Band-Aid bandages, and Clorox bleach may be concerned that their brand names will become generic for the product category. The legislation most likely to address this issue is the

Accepted Answer

A)  Sherman Antitrust Act. 
B)  Patent Act. 
C)  Clayton Act. 
D)  Lanham Act. 
E)  The FTC Act.

Question 20

The purpose of environmental scanning is to

Accepted Answer

A)  uncover causes of trends in the marketplace. 
B)  uncover opportunities in the marketplace. 
C)  stop unhelpful trends in the marketplace, and speed helpful ones. 
D)  stop unhelpful trends in the workplace, and speed helpful ones. 
E)  identify and interpret trends in the marketplace.

Exam 3: Scanning the Marketing Environment