Market Segmentation Is

Market segmentation is

A) the philosophy that to do a truly excellent job of marketing, a company should concentrate on only one customer segment at a time.
B) sorting prospective buyers into groups that are willing to pay more than the cost of production for a good or service.
C) disaggregating prospective buyers from groups into segments of one (individuals) and then creating specific products that will satisfy this person's unique needs.
D) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
E) the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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