Question 1

Marketers can analyze a consumer's self-concept to anticipate their buying behavior.Self-concept combines the ideal self-image and the real self-image.

Accepted Answer

A) True 
 B)False

Question 2

The ___________________ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

Accepted Answer

A)  socialization process 
B)  consumer decision-making process 
C)  family life cycle 
D)  want-got gap

Question 3

_____ occurs when consumers feel that making the wrong decision might cause some concern or anxiety.

Accepted Answer

A)  Physiological risks 
B)  Financial risks 
C)  Social risks 
D)  Psychological risks

Question 4

A group of brands that results from an information search that a buyer can choose among is referred to as the buyer's ________________________.

Accepted Answer

A)  evoked set 
B)  external set 
C)  internal set 
D)  planned set

Question 5

If the director of a company aspires to become its managing director,works hard toward that goal,and achieves the position.Which of his needs is fulfilled according to Maslow's hierarchy of needs?

Accepted Answer

A)  Physiological need 
B)  Safety need 
C)  Social need 
D)  Self-actualization need

Question 6

Laura went to Walmart to check the quality,sizing,and price of some branded clothes.But she found the same items at a cheaper price online and bought them online instead of getting them at Walmart.What is this practice called?

Accepted Answer

A)  Showrooming 
B)  Marketing 
C)  Window shopping 
D)  Product involvement

Question 7

Which of the following exerts the most influence on a consumer's buying decisions?

Accepted Answer

A)  Social class 
B)  Gender 
C)  Reference groups 
D)  Ethnicity

Question 8

Whenever a particular fashion house brings out a new product line,it publicly launches the products in a grand social event,invites society's who's who,and lavishly displays its new products.What term best describes this type of consumer involvement?

Accepted Answer

A)  Social visibility 
B)  Interest product involvement 
C)  Previous experience 
D)  Situational involvement

Question 9

When two friends,who support two different political parties,only quote statistics that support their favorite political party's strengths but not its weaknesses,which type of perception do they demonstrate?

Accepted Answer

A)  Selective retention 
B)  Selective exposure 
C)  Selective distortion 
D)  Selective perception

Question 10

The Internet has changed the quality of information available to make purchase decisions.

Accepted Answer

A) True 
 B)False

Question 11

The value that a consumer expects to obtain from a purchase is called __________________.

Accepted Answer

A)  utilitarian value 
B)  hedonic value 
C)  perceived value 
D)  actual value

Question 12

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

Accepted Answer

A) True 
 B)False

Question 13

Melina considers herself a fashionista and would like to be perceived as more fashion oriented than her friends and family.However,her family and friends feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

Accepted Answer

A)  real self-image 
B)  personality 
C)  ideal self-image 
D)  social class

Question 14

According to Maslow's hierarchy of needs,the most basic human needs are _____.

Accepted Answer

A)  safety needs 
B)  physiological needs 
C)  social needs 
D)  self-esteem needs

Question 15

Jane and Kyle,who have been married for four years,recently had a baby girl.Given their current stage in the family life cycle,which statement is most likely true of their spending behavior?

Accepted Answer

A)  They will spend more than average on alcoholic beverages,education,and entertainment. 
B)  They will increase their spending on health care,clothing,housing,and food. 
C)  They will increase their spending on education and transportation. 
D)  They will increase their spending on vehicles,women's clothing,and health care.

Question 16

Identify and explain the importance of cultural influences and how they affect consumer decision making.

Accepted Answer

The answer of Identify and explain the importance of cultural...

Question 17

_____ refers to how an individual actually perceives himself or herself.

Accepted Answer

A)  Self-esteem 
B)  Self-actualization 
C)  Ideal self-image 
D)  Real self-image

Question 18

How do reference groups influence consumer buying decisions?

Accepted Answer

The answer of How do reference groups influence consumer buying...

Question 19

Discuss how personality affects consumer behavior.

Accepted Answer

The answer of Discuss how personality affects consumer behavior....

Question 20

Personality is a term used to broadly organize and group the consistencies of an individual's reactions to situations.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Decision Making

Marketers can analyze a consumer's self-concept to anticipate their buying behavior.Self-concept combines the ideal self-image and the real self-image.

The ___________________ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

_____ occurs when consumers feel that making the wrong decision might cause some concern or anxiety.

A group of brands that results from an information search that a buyer can choose among is referred to as the buyer's ________________________.

If the director of a company aspires to become its managing director,works hard toward that goal,and achieves the position.Which of his needs is fulfilled according to Maslow's hierarchy of needs?

Laura went to Walmart to check the quality,sizing,and price of some branded clothes.But she found the same items at a cheaper price online and bought them online instead of getting them at Walmart.What is this practice called?

Which of the following exerts the most influence on a consumer's buying decisions?

Whenever a particular fashion house brings out a new product line,it publicly launches the products in a grand social event,invites society's who's who,and lavishly displays its new products.What term best describes this type of consumer involvement?

When two friends,who support two different political parties,only quote statistics that support their favorite political party's strengths but not its weaknesses,which type of perception do they demonstrate?

The Internet has changed the quality of information available to make purchase decisions.

The value that a consumer expects to obtain from a purchase is called __________________.

Unlike experiential learning,conceptual learning occurs when an experience changes your behavior.

Melina considers herself a fashionista and would like to be perceived as more fashion oriented than her friends and family.However,her family and friends feel she dresses just like them.In this case,the perception of Melina's friends and family contradicts Melina's _____.

According to Maslow's hierarchy of needs,the most basic human needs are _____.

Jane and Kyle,who have been married for four years,recently had a baby girl.Given their current stage in the family life cycle,which statement is most likely true of their spending behavior?

Identify and explain the importance of cultural influences and how they affect consumer decision making.

_____ refers to how an individual actually perceives himself or herself.

How do reference groups influence consumer buying decisions?

Discuss how personality affects consumer behavior.

Personality is a term used to broadly organize and group the consistencies of an individual's reactions to situations.