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Volten Inc

Question 90

Multiple Choice

Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It offers a broad selection of clothing across various price ranges to accommodate consumers at different income levels.In this way,Volten caters to different socioeconomic groups.Volten targets its market segments using _____ as its base for product positioning.


A) product class
B) application
C) competitor
D) product user

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