Why Do Marketers Segment Their Markets and What Are the Basic

Why do marketers segment their markets and what are the basic criteria for doing so successfully?

A) Segments must be composed of people with different product needs.
B) Segments must be composed of people with different characteristics.
C) Segments must be large enough to warrant developing and maintaining a special marketing mix.
D) Segments must be divided according to the North American Industry Classification System.

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