Question 1

A _____________ poll is a poll in which interviewers, supposedly representing a research organization, feed respondents (often) false and damaging information about a candidate or cause under the guise of asking a question.

Accepted Answer

Push

Question 2

The relationship between the interviewer and respondent can affect the respondent's answers through

Accepted Answer

A)   Sample-population congruence
B)   Interviewer bias
C)   Subject fatigue
D)   Over-reporting B

Question 3

Why is the response rate on surveys important for statistical inference?

Accepted Answer

Survey research methods offer good inferential power with known populations, but when a survey falls short of full participation, the inferential value of the method is threatened. If the response rate is low, either because individuals cannot be reached or because they refuse to participate, the researchers' ability to make statistical inferences for the population being studied may be limited. Also, those who do participate may differ systematically from those who do not, creating other biases. Increasing the size of the survey sample to compensate for low response rates may only increase costs without alleviating the problem.

Question 4

Why are validity and reliability important concepts to consider when designing survey questions?

Accepted Answer

The answer of Why are validity and reliability important concepts...

Question 5

Which of the following explains why a researcher would choose to use an open-ended question instead of a closed-ended question?

Accepted Answer

A)   The researcher wants to find answers he or she did think of previously
B)   The researcher has little time for coding survey responses
C)   The researcher wants to have a clear delineation between answers
D)   The researcher wants to reduce the time it takes to answer the survey

Question 6

What administrative advantages are there for using a telephone survey instead of a survey relying on personal interviews?

Accepted Answer

The answer of What administrative advantages are there for using...

Question 7

The term __________________ refers to the physical layout and packaging of the questionnaire.

Accepted Answer

The answer of The term __________________ refers to the physical...

Question 8

_______________ refers to how well the sample subjects represent the population.

Accepted Answer

A)   Response set
B)   Sample-population congruence
C)   Response quality
D)   Sample instrument

Question 9

In a __________ question, the respondent is provided with a list of answers from which to choose.

Accepted Answer

The answer of In a __________ question, the respondent is...

Question 10

Why and how would you use the randomized response technique? In your answer please use an example.

Accepted Answer

The answer of Why and how would you use the...

Question 11

How can the interviewer-respondent interaction bias survey results?

Accepted Answer

The answer of How can the interviewer-respondent interaction bias survey...

Question 12

In a ___________ question the respondent is asked to agree or disagree with a single substantive statement.

Accepted Answer

The answer of In a ___________ question the respondent is...

Question 13

The technique used to encourage the respondent to think a bit or add more information rather than just provide an off-the-cuff answer is called

Accepted Answer

A)   Pulling
B)   Proscribing
C)   Probing
D)   Pushing

Question 14

Which of the labels below best describes the problem represented by the following survey question? "On a scale of one to ten, where one is very low, and ten is very high, how much do you approve of the legislature?"

Accepted Answer

A)   Leading question
B)   Too narrow
C)   Too ambiguous
D)   Double barreled

Question 15

A carefully structured or scripted set of questions that may be administered face-to-face, by telephone, by mail, by Internet, or by other means is called a

Accepted Answer

A)   Survey instrument
B)   Interview
C)   Sampling frame
D)   Push poll

Question 16

What are three advantages of using a closed-ended question on a survey relative to an open-ended question when it comes to analysis?

Accepted Answer

The answer of What are three advantages of using a...

Question 17

A __________ may occur when a series of questions have the same answer choices.

Accepted Answer

A)   Questionnaire series
B)   Filter series
C)   Bunching error
D)   Response set

Question 18

Please describe the phone survey in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

Accepted Answer

The answer of Please describe the phone survey in terms...

Question 19

How can probing improve survey responses?

Accepted Answer

The answer of How can probing improve survey responses?...

Question 20

A _________ question encourages respondents to choose a particular response because the question indicates that the researcher expects it.

Accepted Answer

A)   Double barreled
B)   Closed-ended
C)   Most-likely response
D)   Leading

Exam 10: Survey Research and Interviewing