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Scale Systems, an MNE, Analyzes the Needs of Its Customers

Question 36

Multiple Choice

Scale Systems, an MNE, analyzes the needs of its customers worldwide and then adopts standardized operations for all markets that the firm serves. Which of the following is most likely used by Scale Systems?


A) ethnocentric approach
B) polycentric approach
C) geocentric approach
D) transnational approach

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