Area Knowledge Refers to the Idea That Managers Must ________

Area knowledge refers to the idea that managers must ________.

A) understand the cultural, commercial, social, and economic conditions in each host country in which the firm does business
B) be aware of the competitive forces that have implications for global strategy in each market
C) comprehend features such as technological trends, customers needs, and competitive forces affecting the goods the firm produces
D) have access to coworkers with expertise in basic business functions such as production, marketing, finance, accounting, human resources management, and information technology

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