Question 1

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Accepted Answer

A)  focus 
B)  cost leadership 
C)  differentiation 
D)  related diversification

Question 2

Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Accepted Answer

A)  ethnocentric 
B)  polycentric 
C)  geocentric 
D)  transnational

Question 3

Which of the following is an advantage of standardized international marketing?

Accepted Answer

A)  reduces marketing costs 
B)  reflects different conditions of product use 
C)  facilitates decentralized control of marketing 
D)  prevents economies of scale in production

Question 4

Carver Foods is an MNE that sells baby food around the world. What product component will most likely be standardized by Carver in all foreign markets?

Accepted Answer

A)  labeling 
B)  ingredients 
C)  brand name 
D)  container size

Question 5

A decentralized firm can more easily standardize its marketing mix than a centralized one.

Accepted Answer

A) True 
 B)False

Question 6

________ would be a secondary, or tertiary target of international promotional activities.

Accepted Answer

A)  Buyers 
B)  Distributors 
C)  Competitors 
D)  Potential customers

Question 7

What factors affect the degree of standardization or customization a firm adopts?

Accepted Answer

The answer of What factors affect the degree of standardization...

Question 8

What advantage does a firm that standardizes its international marketing mix achieve?

Accepted Answer

A)  market share 
B)  niche revenues 
C)  economies of scale 
D)  economies of scope

Question 9

Ads for products such as candy and soft drinks often can be standardized because the ads stress the warm, emotional aspects of consuming the good, whereas ads for products such as credit cards, automobiles, and airline services tend to be customized to meet the needs of local consumers.

Accepted Answer

A) True 
 B)False

Question 10

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

Accepted Answer

A)  using the same marketing mix in domestic and foreign markets 
B)  customizing the marketing mix for each foreign market 
C)  standardizing the marketing mix and product 
D)  developing a bilingual marketing mix

Question 11

What is an advantage of using trains as a mode of transportation for exports?

Accepted Answer

A)  reliable 
B)  direct 
C)  flexible 
D)  fast

Question 12

In countries with little retail concentration, wholesalers make it easier for a firm to market its products.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is one the key issues facing international marketing managers?

Accepted Answer

A)  how to finance the firm's product 
B)  how to design the firm's product 
C)  how to select the firm's employees 
D)  how to sell the firm's product

Question 14

Sometimes legal or cultural factors force a firm to alter the brand names under which it sells its products.

Accepted Answer

A) True 
 B)False

Question 15

What organizational characteristic is suggested by the standardization approach to international marketing?

Accepted Answer

A)  centralized 
B)  decentralized 
C)  global product design 
D)  global area design

Question 16

Firms that use two-tiered pricing are vulnerable to charges of dumping.

Accepted Answer

A) True 
 B)False

Question 17

The geocentric approach calls for customization of the international marketing mix.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is asserted by advocates of standardization?

Accepted Answer

A)  customizing products is essential for high profits 
B)  customers in developed countries are similar 
C)  emerging economies are competitive 
D)  differentiation indicates bias

Question 19

Which of the following products most likely lends itself to standardized advertising due to its universal appeal?

Accepted Answer

A)  Progressive auto insurance 
B)  McDonald's hamburgers 
C)  Capital One credit cards 
D)  Palmolive soap

Question 20

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.

Accepted Answer

A)  ethnocentric 
B)  polycentric 
C)  geocentric 
D)  transnational

Exam 16: International Marketing

Marketing managers at Computex concentrate their promotional efforts on advertising the low price of their computer components. What business strategy is Computex supporting?

Marketers at Divine Design assume that customers will pay a higher price for a product that exactly meets their needs than a product that does not. Which approach to international marketing is most likely used by Divine Design?

Which of the following is an advantage of standardized international marketing?

Carver Foods is an MNE that sells baby food around the world. What product component will most likely be standardized by Carver in all foreign markets?

A decentralized firm can more easily standardize its marketing mix than a centralized one.

________ would be a secondary, or tertiary target of international promotional activities.

What factors affect the degree of standardization or customization a firm adopts?

What advantage does a firm that standardizes its international marketing mix achieve?

Ads for products such as candy and soft drinks often can be standardized because the ads stress the warm, emotional aspects of consuming the good, whereas ads for products such as credit cards, automobiles, and airline services tend to be customized to meet the needs of local consumers.

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

What is an advantage of using trains as a mode of transportation for exports?

In countries with little retail concentration, wholesalers make it easier for a firm to market its products.

Which of the following is one the key issues facing international marketing managers?

Sometimes legal or cultural factors force a firm to alter the brand names under which it sells its products.

What organizational characteristic is suggested by the standardization approach to international marketing?

Firms that use two-tiered pricing are vulnerable to charges of dumping.

The geocentric approach calls for customization of the international marketing mix.

Which of the following is asserted by advocates of standardization?

Which of the following products most likely lends itself to standardized advertising due to its universal appeal?

Firms that view themselves as multidomestic are more likely to adopt a(n) ________ approach to international marketing.