Question 1

________ ________ are the most attractive features of an idea or product.

Accepted Answer

The answer of ________ ________ are the most attractive features...

Question 2

If potential customers are likely to object to the price of your product or service, what can you do?

Accepted Answer

The answer of If potential customers are likely to object...

Question 3

When it comes to persuasive messages, an up-front hard-sell approach is usually the most successful.

Accepted Answer

A) True 
 B)False

Question 4

Persuasive messages often follow a specialized four-phase format called the ________ model.

Accepted Answer

The answer of Persuasive messages often follow a specialized four-phase...

Question 5

In a message promoting a new laptop, a selling point would be the computer's lightning fast performance whereas a benefit would be, "never having to worry about having enough space for your photos, music, movies, and documents."

Accepted Answer

A) True 
 B)False

Question 6

Most persuasive messages combine logical and emotional appeals.

Accepted Answer

A) True 
 B)False

Question 7

If price is one of your strong selling points, you should

Accepted Answer

A) mention special offers, such as volume discounts, before actually stating the price. 
B) decrease the perception that the price is high. 
C) break the total price into smaller units. 
D) give the price a place of prominence in the message.

Question 8

AIDA stands for

Accepted Answer

A) appeal, indirect, direct, action. 
B) anticipate inquiry in doing adjustments. 
C) assume, insist, describe, act. 
D) attention, interest, desire, action.

Question 9

Whereas ________ focus on what the product does, ________ focus on what the user experiences or gains.

Accepted Answer

A) wants; needs 
B) selling points; benefits 
C) benefits; selling points, 
D) actionable features; desirable benefits

Question 10

In marketing, ________ are enthusiastic fans of your company and its products.

Accepted Answer

The answer of In marketing, ________ are enthusiastic fans of...

Question 11

If you are trying to persuade a hostile audience to take action, you should meet their hostility with your own belligerence to show that you are as tough as they are.

Accepted Answer

A) True 
 B)False

Question 12

If you possess little authority in your organization, the direct approach will generally be best for the persuasive messages you send to colleagues.

Accepted Answer

A) True 
 B)False

Question 13

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is

Accepted Answer

A) protection of the consumer's property. 
B) the low cost of the system. 
C) the low monthly payments for the service. 
D) easy, do-it-yourself installation.

Question 14

________ is reasoning that works from a generalization to a specific conclusion.

Accepted Answer

The answer of ________ is reasoning that works from a...

Question 15

A(n)________ appeal is based on the audience's feelings or sympathies rather than its rational assessment of the facts.

Accepted Answer

The answer of A(n)________ appeal is based on the audience's...

Question 16

________ information includes age, gender, occupation, income, and education.

Accepted Answer

The answer of ________ information includes age, gender, occupation, income,...

Question 17

Unlike more traditional promotional messages, those written for social media

Accepted Answer

A) are less interactive. 
B) enable companies to engage in conversations about their products and services. 
C) allow for less transparency and openness with customers. 
D) save money by allowing companies to rely on the news media to distribute important messages.

Question 18

In preparing to write persuasive messages, what two types of information are vital to assess the needs of your audience?

Accepted Answer

The answer of In preparing to write persuasive messages, what...

Question 19

With regards to persuasive messages in social media, the AIDA approach is limited because it

Accepted Answer

A) cultivates long-term relationships. 
B) focuses on one-time events. 
C) lacks persuasive elements. 
D) uses a multidirectional, conversational approach.

Question 20

What does AIDA stand for?

Accepted Answer

The answer of What does AIDA stand for?...

Exam 12: Writing Persuasive Messages

are the most attractive features of an idea or product.

If potential customers are likely to object to the price of your product or service, what can you do?

When it comes to persuasive messages, an up-front hard-sell approach is usually the most successful.

Persuasive messages often follow a specialized four-phase format called the ________ model.

In a message promoting a new laptop, a selling point would be the computer's lightning fast performance whereas a benefit would be, "never having to worry about having enough space for your photos, music, movies, and documents."

Most persuasive messages combine logical and emotional appeals.

If price is one of your strong selling points, you should

AIDA stands for

Whereas focus on what the product does, focus on what the user experiences or gains.

In marketing, ________ are enthusiastic fans of your company and its products.

If you are trying to persuade a hostile audience to take action, you should meet their hostility with your own belligerence to show that you are as tough as they are.

If you possess little authority in your organization, the direct approach will generally be best for the persuasive messages you send to colleagues.

If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is

________ is reasoning that works from a generalization to a specific conclusion.

A(n)________ appeal is based on the audience's feelings or sympathies rather than its rational assessment of the facts.

________ information includes age, gender, occupation, income, and education.

Unlike more traditional promotional messages, those written for social media

In preparing to write persuasive messages, what two types of information are vital to assess the needs of your audience?

With regards to persuasive messages in social media, the AIDA approach is limited because it

What does AIDA stand for?