Question 1

A researcher divides the city of Flint, Michigan, into 500 blocks of 10 households each. She requires a sample of 400 households. She selects a sample by randomly selecting 100 blocks and randomly selecting 4 households per block. This is an example of .

Accepted Answer

A)  systematic sampling 
B)  two-stage area sampling 
C)  probability-proportional-to-size sampling 
D)  one-stage area sampling 
E)  sequential sampling

Question 2

In a one-stage area sample of 10 blocks from a population of 100 blocks, the probability of any household being included in the sample is

Accepted Answer

A)  0.10. 
B)  0.01. 
C)  1.10. 
D)  100%. 
E)  Cannot be determined with information given in the question.

Question 3

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population______________is called______________.

Accepted Answer

The answer of The difference between results obtained from a...

Question 4

Which of the following is NOT true for simple random sampling?

Accepted Answer

A)  Each element has a known chance of being selected. 
B)  Each element has a non-zero chance of being selected. 
C)  Each element has an equal chance of being selected. 
D)  Each combination of n population elements has an equal chance of being selected. 
E)  All of the above are true statements.

Question 5

A researcher wants to study the effects of social class on consumption behavior. He establishes three different categories of social class in terms of amount of income. He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview. This is an example of

Accepted Answer

A)  probability sampling. 
B)  stratified sampling. 
C)  systematic sampling. 
D)  quota sampling. 
E)  random sampling.

Question 6

Compare and contrast probability and nonprobability sampling.

Accepted Answer

The answer of Compare and contrast probability and nonprobability sampling....

Question 7

Which of the following is a probability sample?

Accepted Answer

A)  Quota sample 
B)  Convenience sample 
C)  Cluster sample 
D)  Judgment sample 
E)  Snowball sample

Question 8

While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of______________sampling.

Accepted Answer

A)  judgment 
B)  quota 
C)  sequential 
D)  systematic 
E)  convenience

Question 9

An advantage of area samples is that the people who live in the same area often share many characteristics.

Accepted Answer

A) True 
 B)False

Question 10

One feature that distinguishes stratified samples from quota samples is that with stratified sampling elements are selected______________while with quota sampling elements are selected______________.

Accepted Answer

A)  statistically, deterministically 
B)  probabilistically, judgmentally 
C)  judgmentally, probabilistically 
D)  probabilistically, randomly 
E)  empirically, deterministically

Question 11

Respondents can misunderstand, guess, lose attention, suffer distractions, and fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

Accepted Answer

A) True 
 B)False

Question 12

Population variance is

Accepted Answer

A)  an unbiased estimator of sample variance. 
B)  equivalent to the standard error of the mean. 
C)  always unknown when using probability sampling. 
D)  a measure of the spread of values from their mean. 
E)  always known when using probability sampling.

Question 13

Many online panels in use today are essentially large quota samples.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements does NOT describe a probability sample?

Accepted Answer

A)  Some members of the population have a zero chance of being included in the sample. 
B)  Each member of the population has a known chance of being included in the sample. 
C)  Each member may not have an equal chance of being included in the sample. 
D)  A member's probability of inclusion is determined by the specific, procedure that is used to select sample elements. 
E)  The concept of sampling distribution is crucial.

Question 15

The PGA conducts a study in which they use a simple random sample of 600 golfers. They examine the data from the sample and calculate that 28% of them own golf clubs made in the USA. The 28% is the

Accepted Answer

A)  average handicap of these golfers. 
B)  sample statistic. 
C)  population mean for all golfers. 
D)  population parameter. 
E)  None of the above.

Question 16

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is TRUE?

Accepted Answer

A)  The controls for a quota sample are usually chosen on the basis that (1) they are believed to be correlated with the characteristic to be studied, and (2) reasonably up-to-date information on their distribution within the population is available. 
B)  To validate a quota sample, various characteristics of the sample are compared to known population values. If the differences in these characteristics are small in the comparison, this constitutes proof that the sample corresponds to the population. 
C)  Quota sampling is the most common kind of probability sampling used in marketing research. 
D)  Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate. 
E)  Quota sampling is acceptable for causal research.

Question 18

The differences between a cluster sample and a stratified sample are in a

Accepted Answer

A)  cluster sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
B)  stratified sample, the parent population is divided into mutually exclusive and exhaustive subsets. 
C)  stratified sample, a simple random sample of elements is chosen independently from each group or subset, while in a cluster sample, a random sample of the subsets is selected. 
D)  cluster sample, a simple random sample of elements is chosen independently from each group or subset, while in a stratified sample, a random sample of the subsets is selected. 
E)  None of the above.

Question 19

Area sampling is a form of

Accepted Answer

A)  cluster sampling. 
B)  stratified sampling. 
C)  quota sampling. 
D)  convenience sampling. 
E)  simple random sampling.

Question 20

A complete canvass of a population is called a

Accepted Answer

A)  sample. 
B)  census. 
C)  sampling frame. 
D)  population. 
E)  directory.

Exam 14: Developing the Sampling Plan

A researcher divides the city of Flint, Michigan, into 500 blocks of 10 households each. She requires a sample of 400 households. She selects a sample by randomly selecting 100 blocks and randomly selecting 4 households per block. This is an example of .

In a one-stage area sample of 10 blocks from a population of 100 blocks, the probability of any household being included in the sample is

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the populationis called.

Which of the following is NOT true for simple random sampling?

Compare and contrast probability and nonprobability sampling.

Which of the following is a probability sample?

While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of______________sampling.

An advantage of area samples is that the people who live in the same area often share many characteristics.

One feature that distinguishes stratified samples from quota samples is that with stratified sampling elements are selectedwhile with quota sampling elements are selected.

Respondents can misunderstand, guess, lose attention, suffer distractions, and fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

Population variance is

Many online panels in use today are essentially large quota samples.

Which of the following statements does NOT describe a probability sample?

The PGA conducts a study in which they use a simple random sample of 600 golfers. They examine the data from the sample and calculate that 28% of them own golf clubs made in the USA. The 28% is the

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Which of the following is TRUE?

The differences between a cluster sample and a stratified sample are in a

Area sampling is a form of

A complete canvass of a population is called a