Question 1

All startups use guerrilla marketing because it hardly ever fails.

Accepted Answer

A) True 
 B)False

Question 2

Experiential marketing provides people with a/an ______.

Accepted Answer

A) market survey about personality 
B) sample in mall kiosks 
C) hands-on experience of what the company stands for 
D) opportunity to invest in the company

Question 3

What would be the best description of the term packaging?

Accepted Answer

A) the use of the logo and brand name on the product packaging 
B) making sure that the form of delivery will prevent damage to the product 
C) the process of exploring all visual elements of the product and service appearance 
D) presenting the service in clearly labeled and attractive packages

Question 4

A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called ______.

Accepted Answer

A) cross-platform marketing 
B) guerrilla marketing 
C) agile marketing 
D) ambush marketing

Question 5

When you are creating content that will be engaging to your customers,a good rule of thumb is that 10% or less of your content should be about you (or the "face" of your company)and 90% should be about your customers.

Accepted Answer

A) True 
 B)False

Question 6

Seventy percent of Twitter users who were surveyed said they expect a response from a brand within an hour.

Accepted Answer

A) True 
 B)False

Question 7

Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Accepted Answer

A) promotion 
B) service 
C) customer orientation 
D) product

Question 8

Branding is the process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others.

Accepted Answer

A) True 
 B)False

Question 9

Modern sales is genuine and creative,adds value,and builds relationships.

Accepted Answer

A) True 
 B)False

Question 10

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.

Accepted Answer

A) entrepreneurial marketing 
B) traditional marketing 
C) guerrilla marketing 
D) transactional marketing

Exam 15: Engaging Customers Through Marketing

All startups use guerrilla marketing because it hardly ever fails.

Experiential marketing provides people with a/an ______.

What would be the best description of the term packaging?

A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called ______.

When you are creating content that will be engaging to your customers,a good rule of thumb is that 10% or less of your content should be about you (or the "face" of your company)and 90% should be about your customers.

Seventy percent of Twitter users who were surveyed said they expect a response from a brand within an hour.

Karen's company manufactures high-end designer cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Branding is the process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others.

Modern sales is genuine and creative,adds value,and builds relationships.

Coca-Cola's "the happiness machine"-a vending machine that gives out seemingly endless cans of Coca-Cola,plus surprise gifts such as bunches of flowers,balloon animals,pizzas,and giant sandwiches-is an example of ______.