Question 1

Describe an experience you had while traveling or engaging in a new activity.Identify what the experience was and what elements you later incorporated into your life.

Accepted Answer

The answer of Describe an experience you had while traveling...

Question 2

List the three main questions that are crucial to the problem-solution-benefit framework of storyboarding.Then,choose a well-known business and describe how that business' founder might have created its storyboard.

Accepted Answer

The answer of List the three main questions that are...

Question 3

Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he investigates city ordinances and talks to vendors in the beach area.He also talks to people at the local parks who sell hot dogs to find out what makes their business successful.Anthony is conducting what stage of the scientific process?

Accepted Answer

A) testing the hypothesis 
B) experimentation 
C) data analysis 
D) background research

Question 4

A viable experiment identifies a clear hypothesis.

Accepted Answer

A) True 
 B)False

Question 5

What is necessary for a prototype to be effective?

Accepted Answer

A) It must be a working model of the product or service. 
B) It must communicate what our ideas look like,how they behave,and how they work. 
C) It must be the same as the model that will be launched at the start of the business. 
D) It must include engineering models or,for a service,an operational plan.

Question 6

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

Accepted Answer

A) button to nowhere 
B) click switch 
C) task completion 
D) smart button

Question 7

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.

Accepted Answer

A) gallery sketch 
B) scenario 
C) back-of-a-napkin sketch 
D) mock up

Question 8

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

Accepted Answer

A) problem 
B) solution 
C) idea 
D) benefit

Question 9

An entrepreneur following the scientific process of experimentation should conduct background research before forming a hypothesis.

Accepted Answer

A) True 
 B)False

Question 10

Describe how experimentation helps a company move forward in a careful and cost-effective manner.

Accepted Answer

The answer of Describe how experimentation helps a company move...

Question 11

Preselling is a testing technique to book orders for a product before it is developed.

Accepted Answer

A) True 
 B)False

Question 12

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

Accepted Answer

A) asking lots of questions 
B) carrying out background research 
C) developing hypotheses 
D) analyzing the data

Question 13

A prototype is often created before a pilot test is conducted.

Accepted Answer

A) True 
 B)False

Question 14

Compare and contrast the button to nowhere and wizard of Oz experiments.Include the goal of each type of experiment.

Accepted Answer

The answer of Compare and contrast the button to nowhere...

Question 15

What is the goal of experiential prototyping?

Accepted Answer

A) for an entrepreneur to capture a user's emotional experience 
B) for a customer to truly interact with the product,even if it is only a prototype 
C) for an entrepreneur to interact with a customer as the "behind the scenes" respondent to queries 
D) for a customer to understand the development process from the entrepreneur's perspective

Question 16

Which of the following is the main problem regarding intuition in the role of decision making?

Accepted Answer

A) People tend to lack sufficient experience. 
B) It does not provide the knowledge or evidence to support the feasibility of the idea. 
C) Few people have strong intuitions. 
D) Intuition is not real and cannot be trusted.

Question 17

A prototype is best described as which of the following?

Accepted Answer

A) a type of customer who represents the "ideal" for a venture 
B) an initial version of a product or service designed for use in experimentation 
C) a stakeholder who offers something unique to a venture 
D) a "what if," idealized version often described in brainstorming

Question 18

The text advises that while entrepreneurs should take a "scientific approach" to experimentation,it is not necessary to "act like a scientist." With that in mind,explain what entrepreneurs do not have to do when following the six steps of scientific experimentation.(Address each step individually.)

Accepted Answer

The answer of The text advises that while entrepreneurs should...

Question 19

An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

Accepted Answer

A) landing page 
B) wizard of Oz 
C) button to nowhere 
D) storyboard

Question 20

What is the term used in the text to describe a rough sketch of a basic business plan on any available paper?

Accepted Answer

A) a rough draft 
B) an outline 
C) a back-of-the-napkin plan 
D) a blueprint

Exam 7: Testing and Experimenting With New Ideas

Describe an experience you had while traveling or engaging in a new activity.Identify what the experience was and what elements you later incorporated into your life.

List the three main questions that are crucial to the problem-solution-benefit framework of storyboarding.Then,choose a well-known business and describe how that business' founder might have created its storyboard.

A viable experiment identifies a clear hypothesis.

What is necessary for a prototype to be effective?

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

An entrepreneur following the scientific process of experimentation should conduct background research before forming a hypothesis.

Describe how experimentation helps a company move forward in a careful and cost-effective manner.

Preselling is a testing technique to book orders for a product before it is developed.

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

A prototype is often created before a pilot test is conducted.

Compare and contrast the button to nowhere and wizard of Oz experiments.Include the goal of each type of experiment.

What is the goal of experiential prototyping?

Which of the following is the main problem regarding intuition in the role of decision making?

A prototype is best described as which of the following?

The text advises that while entrepreneurs should take a "scientific approach" to experimentation,it is not necessary to "act like a scientist." With that in mind,explain what entrepreneurs do not have to do when following the six steps of scientific experimentation.(Address each step individually.)

An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

What is the term used in the text to describe a rough sketch of a basic business plan on any available paper?