Multiple Choice
Your textbook identifies four characteristics of mass communication - one is that it primarily involves one way communication.Which of the following is NOT one of the other three?
A) It usually involves communication to a large,anonymous and heterogeneous audience.
B) It is usually transmitted through channels that work fast.
C) Senders are usually big organizations rather than individuals.
D) It is easily personalized to ensure all the audience perceive the message as important.
Correct Answer:
Verified
Correct Answer:
Verified
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