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  3. Study Set
    Introduction Mass Communication Media
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    Exam 3: Books
  5. Question
    A Recent Trend in the Book Business Is ______________,The Idea
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A Recent Trend in the Book Business Is ______________,The Idea

Question 1

Question 1

Multiple Choice

A recent trend in the book business is ______________,the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.


A) "Hollywoodization"
B) synergy
C) hypercommercialism
D) tie-in novels

Correct Answer:

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