Question 1

From the beginning,newspapers have been an advertiser-supported medium.

Accepted Answer

A) True 
 B)False

Question 2

In communication,the means by which messages are carried is

Accepted Answer

A)  the feedback loop. 
B)  encoding. 
C)  decoding. 
D)  the medium.

Question 3

Categories of expression within the different media-for example,the evening news and documentaries-are media

Accepted Answer

A)  conventions. 
B)  production values. 
C)  genres. 
D)  formats.

Question 4

Define and explain multiple points of access.

Accepted Answer

The answer of Define and explain multiple points of access....

Question 5

Evening news,documentary,horror film,and gossip magazine are examples of genres.

Accepted Answer

A) True 
 B)False

Question 6

Feedback is

Accepted Answer

A)  the response to a given communication. 
B)  distortion typically attributed to electronic equipment. 
C)  sometimes present in communication. 
D)  rarely present in communication.

Question 7

What is the relationship between communication and culture?

Accepted Answer

The answer of What is the relationship between communication and...

Question 8

Communication is best defined as

Accepted Answer

A)  the transmission of a message from a receiver to a source. 
B)  conversation between two or a few people. 
C)  the process of creating shared meaning. 
D)  the product of large media industries.

Question 9

Define communication.

Accepted Answer

The answer of Define communication....

Question 10

Media literacy is a skill that can be acquired and developed.

Accepted Answer

A) True 
 B)False

Question 11

When we read media content at a variety of different levels,we are said to be engaging the content

Accepted Answer

A)  intelligently. 
B)  as the producers had intended. 
C)  from multiple points of access. 
D)  intuitively.

Question 12

Culture is the world made meaningful;it is socially constructed and maintained through communication.It limits,as well as liberates us;it differentiates as well as unites us.It defines our realities and thereby

Accepted Answer

A)  shapes the ways we think, feel, and act. 
B)  tells us what is true and false. 
C)  creates a national togetherness. 
D)  offers us hope for a unified future.

Question 13

Ongoing and reciprocal messages are characteristic of

Accepted Answer

A)  mass communication. 
B)  feedback. 
C)  interpersonal communication. 
D)  noise.

Question 14

What was Gutenberg's advance over existing methods of mechanical printing?

Accepted Answer

The answer of What was Gutenberg's advance over existing methods...

Question 15

Communication is a symbolic process whereby reality is produced,maintained,repaired,and transformed is

Accepted Answer

A)  the cultural definition of communication. 
B)  a sophisticated definition of feedback. 
C)  interpersonal communication when it works well. 
D)  the biological definition of communication.

Question 16

Knowledge of media's conventions is important because

Accepted Answer

A)  they keep us involved in the material. 
B)  we can identify when a content producer is attempting to fool us. 
C)  they cue or direct our meaning making. 
D)  it enhances our experience of the media.

Question 17

Printing presses and movable type were first used by the _____________ between 600 C.E.and 1000 C.E.

Accepted Answer

A)  Germans 
B)  Sumerians 
C)  Chinese 
D)  Koreans

Question 18

What are the seven media literacy skills? Describe each.

Accepted Answer

The answer of What are the seven media literacy skills?...

Question 19

What does it mean to say that "mass communication serves as a cultural forum"?

Accepted Answer

The answer of What does it mean to say that...

Question 20

Communication between two or a few people is

Accepted Answer

A)  mass communication. 
B)  feedback. 
C)  interpersonal communication. 
D)  reciprocal communication.

Exam 1: Mass Communication, Culture, and Media Literacy

From the beginning,newspapers have been an advertiser-supported medium.

In communication,the means by which messages are carried is

Categories of expression within the different media-for example,the evening news and documentaries-are media

Define and explain multiple points of access.

Evening news,documentary,horror film,and gossip magazine are examples of genres.

Feedback is

What is the relationship between communication and culture?

Communication is best defined as

Define communication.

Media literacy is a skill that can be acquired and developed.

When we read media content at a variety of different levels,we are said to be engaging the content

Culture is the world made meaningful;it is socially constructed and maintained through communication.It limits,as well as liberates us;it differentiates as well as unites us.It defines our realities and thereby

Ongoing and reciprocal messages are characteristic of

What was Gutenberg's advance over existing methods of mechanical printing?

Communication is a symbolic process whereby reality is produced,maintained,repaired,and transformed is

Knowledge of media's conventions is important because

Printing presses and movable type were first used by the _____________ between 600 C.E.and 1000 C.E.

What are the seven media literacy skills? Describe each.

What does it mean to say that "mass communication serves as a cultural forum"?

Communication between two or a few people is