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    Contemporary Marketing Study Set 3
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    Exam 17: Integrated Marketing Communications
  5. Question
    Samsung Has Utilized _____ Advertising to Persuade Smartphone Buyers to Choose
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Samsung Has Utilized _____ Advertising to Persuade Smartphone Buyers to Choose

Question 47

Question 47

Multiple Choice

Samsung has utilized _____ advertising to persuade smartphone buyers to choose Samsung instead of Apple's iPhone.​


A) ​comparative
B) ​celebrity
C) ​reminder
D) ​institutional

Correct Answer:

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