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Providing High-Quality Service Is Difficult for a Retailer Because

Question 52

Multiple Choice

Providing high-quality service is difficult for a retailer because


A) competitors often easily duplicate the services.
B) services availed by customers are generally tangible.
C) most employees show a similar performance level.
D) the quality of service can vary dramatically across stores.
E) all employees are not involved in activities that increase customer value.

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