Question 1

Werner is told by his editor to review the press release submitted by the Apex Copper Mine public relations office in order to write an article on the possibility of the area's proposed copper mine causing environmental pollution and health problems. Two days later, Werner is told to contact the local First Nation for a reaction to the story. According to Herman and Chomsky, what does this reflect?

Accepted Answer

A)  advertising 
B)  sourcing 
C)  flak 
D)  reporting

Question 2

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Accepted Answer

A)  advertising 
B)  competitive reporting 
C)  investigative reporting 
D)  sourcing

Question 3

Approximately what percentage of their time do Canadians spend interacting with various media today?

Accepted Answer

A)  20 percent 
B)  30 percent 
C)  40 percent 
D)  50 percent

Question 4

Mass media provides Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, what function of media are broadcasters engaging?

Accepted Answer

A)  conflict suppression 
B)  socialization 
C)  coordination 
D)  social control

Question 5

What body is charged with overseeing Canada's broadcasting and telecommunications systems?

Accepted Answer

A)  the Canadian Radio-television and Telecommunications Commission 
B)  the Canadian Broadcasting Commission 
C)  the Canadian Council on Public Media 
D)  the Canadian Radio and Telecommunications Council

Question 6

Which theorist conceptualized a distinction between time-based and space-based media?

Accepted Answer

A)  Marshall McLuhan 
B)  Karl Marx 
C)  Harold Innis 
D)  Theodor Adorno

Question 7

Xavier is angry that most of the content available on the Internet is from a single source and, through various media sources, he urges people to create their own Web content. What is Xavier fighting against?

Accepted Answer

A)  media diffusion 
B)  media imperialism 
C)  media convergence 
D)  media conglomeration

Question 8

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Accepted Answer

A)  preschool children 
B)  youth 
C)  middle-aged people 
D)  seniors

Question 9

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

Accepted Answer

A)  social constructionism 
B)  ethnomethodology 
C)  conflict theory 
D)  symbolic interactionism

Question 10

According to sociologist Barry Wellman, social media breed "networked individualism."

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements best reflects a working-class woman's evaluation of a television sitcom?

Accepted Answer

A)  "That's so close to real life." 
B)  "Nobody acts like that in real life." 
C)  "That could be my life." 
D)  "This is not worth watching."

Question 12

News agencies rely heavily upon official press releases, news conferences, and interviews organized by large corporations and government agencies. Both routinely slant information to reflect upon themselves favourably. What is this process known as?

Accepted Answer

A)  advertising 
B)  focusing 
C)  sourcing 
D)  flak

Question 13

Explain how viewers or audience members influence mass media.

Accepted Answer

The answer of Explain how viewers or audience members influence...

Question 14

What was the dominant mass medium until the 1950s?

Accepted Answer

A)  telegraph 
B)  radio 
C)  personal letter 
D)  newspaper

Question 15

According to critics, what is the danger of media concentration?

Accepted Answer

A)  It emphasizes technology over content. 
B)  It encourages the public to challenge the status quo. 
C)  It neglects media integration. 
D)  It limits access to a range of perspectives.

Question 16

Research on television representation points to little change in the way the mass media treat various minority groups.

Accepted Answer

A) True 
 B)False

Question 17

"Top-down influence on the Internet is … enhanced by 'Web herding' and 'sparking.'" Explain the terms "top-down influence," "Web herding," and "sparking" and discuss by incorporating your personal experiences.

Accepted Answer

The answer of "Top-down influence on the Internet is …...

Question 18

Which of the following countries has the greatest percentage of population with Internet access?

Accepted Answer

A)  Canada 
B)  the United States 
C)  Australia 
D)  the Netherlands

Question 19

The Internet is less a site of globalization and more a site of American media imperialism.

Accepted Answer

A) True 
 B)False

Question 20

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?

Accepted Answer

A)  war efforts 
B)  core cultural values 
C)  political parties 
D)  social problems

Exam 18: Mass Media and Mass Communication

According to Edward Herman and Noam Chomsky, what mechanism subtly biases the news in a way that supports powerful corporate interests?

Approximately what percentage of their time do Canadians spend interacting with various media today?

Mass media provides Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, what function of media are broadcasters engaging?

What body is charged with overseeing Canada's broadcasting and telecommunications systems?

Which theorist conceptualized a distinction between time-based and space-based media?

Xavier is angry that most of the content available on the Internet is from a single source and, through various media sources, he urges people to create their own Web content. What is Xavier fighting against?

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

According to sociologist Barry Wellman, social media breed "networked individualism."

Which of the following statements best reflects a working-class woman's evaluation of a television sitcom?

News agencies rely heavily upon official press releases, news conferences, and interviews organized by large corporations and government agencies. Both routinely slant information to reflect upon themselves favourably. What is this process known as?

Explain how viewers or audience members influence mass media.

What was the dominant mass medium until the 1950s?

According to critics, what is the danger of media concentration?

Research on television representation points to little change in the way the mass media treat various minority groups.

"Top-down influence on the Internet is … enhanced by 'Web herding' and 'sparking.'" Explain the terms "top-down influence," "Web herding," and "sparking" and discuss by incorporating your personal experiences.

Which of the following countries has the greatest percentage of population with Internet access?

The Internet is less a site of globalization and more a site of American media imperialism.

Despite some limitations, conflict theorists make valid points about the homogeneity of media messages when they focus on which of the following?