Question 1

Which act makes it illegal for American executives to bribe foreigners to gain business?

Accepted Answer

A)  Lanham Act 
B)  Foreign Corruption Practices Act 
C)  Patriot Act 
D)  Robinson-Patman Act

Question 2

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS,a claim which had been made in early Yaz advertisements.Bayer is using ________.

Accepted Answer

A)  cooperative advertisement 
B)  subliminal advertisement 
C)  corrective advertisement 
D)  reminder advertisement

Question 3

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

Accepted Answer

A)  Social media marketing 
B)  Social marketing 
C)  Public service marketing 
D)  Services marketing

Question 4

The ability to find and purchase goods is called ________.

Accepted Answer

A)  market access 
B)  retailing 
C)  market penetration 
D)  social marketing

Question 5

Greenwashing occurs when companies make false or exaggerated claims on how environmentally friendly their product is.

Accepted Answer

A) True 
 B)False

Question 6

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Accepted Answer

The answer of Explain the Declaration of Consumer Rights and...

Question 7

Sustainability and green marketing are the same thing.

Accepted Answer

A) True 
 B)False

Question 8

A strategy that involves the development and promotion of environmentally friendly products is called ________.

Accepted Answer

A)  sustained marketing 
B)  environmental marketing 
C)  green marketing 
D)  tree marketing

Question 9

Which of the follow issues is related to consumer behavior?

Accepted Answer

A)  Consumerism 
B)  Literacy 
C)  Product disposal 
D)  All of the above are related.

Question 10

Scams where people receive fraudulent emails that ask them to supply account information are called ________.

Accepted Answer

A)  spam 
B)  phishing 
C)  junk mail 
D)  fraud

Question 11

Explain the three key legislative acts affecting consumers.

Accepted Answer

The answer of Explain the three key legislative acts affecting...

Question 12

Explain greenwashing and why businesses would participate in greenwashing.

Accepted Answer

The answer of Explain greenwashing and why businesses would participate...

Question 13

When Yaz was required to do corrective advertising,what did this mean?

Accepted Answer

A)  They had to discontinue their ad. 
B)  They had to inform consumers that their previous message was wrong or misleading. 
C)  They could no longer advertise. 
D)  None of the above.

Question 14

Provide an example of the underground economy and its drivers.

Accepted Answer

The answer of Provide an example of the underground economy...

Question 15

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine Web site?

Accepted Answer

A)  Green 
B)  Blue 
C)  Pink 
D)  White

Question 16

Sally believes in protecting the environment and likes the concept of recycling.However,in her area,it requires a lot of effort for her to recycle.For her to recycle,she has to sort her items and haul them herself to the recycling center in her town,requiring a high level of effort.Given this level of effort,how likely is it that Sally will recycle?

Accepted Answer

A)  Extremely likely 
B)  Somewhat likely 
C)  Somewhat unlikely 
D)  Level of effort required cannot predict behavior.

Question 17

Though the Organization for Economic Cooperation and Development (OECD)outlaws bribery in business practices,it is still common in ________.

Accepted Answer

A)  Japan 
B)  Mexico 
C)  Germany 
D)  All of the above

Question 18

Rules of conduct that guide actions in the marketplace are called ________.

Accepted Answer

A)  social obligation 
B)  social responsibility 
C)  business ethics 
D)  social awareness

Question 19

In Japanese,the word "gemba" means ________.

Accepted Answer

A)  a possible interpretation of the truth 
B)  the one true source of information 
C)  the news 
D)  falsehoods

Question 20

If you are unhappy with a product or service,what are your three possible courses of action?

Accepted Answer

The answer of If you are unhappy with a product...

Exam 2: Consumer and Social Well-Being