Heuristics That Relate Particular Variables with Possible Channel Structures Should

Heuristics that relate particular variables with possible channel structures should be viewed as:

A) Rather clear-cut prescriptions for choosing channel structures.
B) Of very little value in channel design decisions.
C) A rough reflection of fairly typical relationships among variables affecting channel structure.
D) Good quantitative devices for choosing channel structures.
E) Part of the management science class of techniques for choosing channels.

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