Multiple Choice
A congruency check of a distribution objective means that:
A) All of the channel members have agreed on the distribution objective.
B) All phases of the channel design decision have been coordinated.
C) The distribution objective does not conflict with other objectives and policies of the firm.
D) The distribution objective will minimize channel conflict.
E) The distribution objective matches the objectives of the retailers who sell our product.
Correct Answer:
Verified
Correct Answer:
Verified
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