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UPS Repositioned Itself by ____________ and Adding the Tagline ________

Question 13

Multiple Choice

UPS repositioned itself by ____________ and adding the tagline ________.


A) extending their business model; "Save some Green by going Brown"
B) moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce"
C) changing its market-segmentation strategy; "The reason is Brown"
D) adding customization to its online offerings; "Brown with envy"
E) altering customer perceptions through personalization; "Changing the minds of the competition"

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