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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    A Message Showing a Product's Quality,economy,value,or Performance Is Called A(n)appeal
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A Message Showing a Product's Quality,economy,value,or Performance Is Called A(n)appeal

Question 104

Question 104

Multiple Choice

A message showing a product's quality,economy,value,or performance is called a(n) appeal.


A) structural
B) moral
C) emotional
D) rational
E) standard

Correct Answer:

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