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    Principles of Marketing Study Set 7
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    HP's Advertising Agency Assembles Words and Illustrations into an Advertisement
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HP's Advertising Agency Assembles Words and Illustrations into an Advertisement

Question 106

Question 106

Multiple Choice

HP's advertising agency assembles words and illustrations into an advertisement that will convey the company's intended brand message.In the communication process,HP is _.


A) encoding
B) decoding
C) responding
D) messaging
E) sending

Correct Answer:

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