Nokia and Apple Are Open to New Ideas,relentlessly Pursue New

Nokia and Apple are open to new ideas,relentlessly pursue new solutions,and work to get new products to market quickly.They serve customers who want state- of- the- art products and services,regardless of the costs in terms of price or inconvenience.These companies are offering what value discipline?

A) differentiation
B) operational excellence
C) promotional innovation
D) customer intimacy
E) product leadership

Correct Answer:

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