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    Exam 18: Creating Competitive Advantage
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    Almost Every Industry Includes Firms That Specialize in Serving Target
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Almost Every Industry Includes Firms That Specialize in Serving Target

Question 19

Question 19

Multiple Choice

Almost every industry includes firms that specialize in serving target subsegments called .


A) market niches
B) benchmarkers
C) hotbox markets
D) customer databases
E) local markets

Correct Answer:

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