Question 1

means adjusting the marketing strategy and mix elements to each international target market.

Accepted Answer

A) Global marketing mixing 
B) Standardized global marketing 
C) Whole channel viewing 
D) Communication adaptation 
E) Adapted global marketing

Question 2

The whole- channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

Accepted Answer

A) True 
 B)False

Question 3

How has the Internet affected how companies set prices on global products?

Accepted Answer

The answer of How has the Internet affected how companies...

Question 4

Think Ink is a growing company that sells a variety of inks for home and business printers.Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad.Think Ink is engaging in _ .

Accepted Answer

A) management contracting 
B) joint ownership 
C) licensing 
D) direct exporting 
E) indirect exporting

Question 5

World product groups,geographical organizations,and international subsidiaries are all options for organizing a(n).

Accepted Answer

A) international division 
B) standardized global marketing strategy 
C) export department 
D) indirect exporting venture 
E) joint ownership

Question 6

There is concern that through the _ lower barriers inside Europe will create only thicker outside walls.

Accepted Answer

A) Euro- Scandinavian Pact 
B) Atlantic Free- Trade Area 
C) Euro- American Union 
D) European Union 
E) General Agreement on Tariffs and Trade

Question 7

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

Accepted Answer

The answer of Why is it important for companies to...

Question 8

Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?

Accepted Answer

A) consumer lifestyles,beliefs,and values 
B) income distribution 
C) political stability 
D) population density 
E) education

Question 9

CAFTA- DR has eliminated all trade barriers and investment restrictions among the United States,Canada,and Mexico.

Accepted Answer

A) True 
 B)False

Question 10

As an example of straight product extension,Coca- Cola calls its American low- calorie beverage Diet Coke by the name of Light in many foreign markets.

Accepted Answer

A) True 
 B)False

Question 11

A company could conduct direct exporting in all of the following ways EXCEPT which one?

Accepted Answer

A) It can set up an overseas sales branch. 
B) It can send home- based sales people abroad to find more business. 
C) It can set up a domestic export department. 
D) It can work through independent international marketing intermediaries. 
E) It can hire foreign- based agents who sell goods on its behalf.

Question 12

As global trade is growing,global competition is _ .

Accepted Answer

A) stabilizing 
B) leveling off 
C) erratic 
D) intensifying 
E) declining

Question 13

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

Accepted Answer

The answer of Compare and contrast the advantages and disadvantages...

Question 14

Regardless of how companies go about pricing their products,their foreign prices will probably be their domestic prices.

Accepted Answer

A) competitive with 
B) the same as 
C) not comparable with 
D) lower than 
E) higher than

Question 15

The European Union represents one of the world's single largest markets.

Accepted Answer

A) True 
 B)False

Question 16

A firm normally gets into international marketing by simply shipping out its goods.If its international sales expand,the company organizes a(n).

Accepted Answer

A) international division 
B) standardized global marketing strategy 
C) export department 
D) joint ownership 
E) indirect exporting venture

Question 17

The simplest way to enter a foreign market is through .

Accepted Answer

A) direct investment 
B) joint venturing 
C) joint ownership 
D) exporting 
E) contract manufacturing

Question 18

A _ is one that,by operating in more than one country,gains marketing,production,research and development,and financial advantages that are not available to purely domestic competitors.

Accepted Answer

A) domestic firm 
B) global firm 
C) free trade zone 
D) whole- channel view 
E) direct investment

Question 19

All of the following are types of joint ventures EXCEPT .

Accepted Answer

A) direct investment 
B) licensing 
C) contract manufacturing 
D) management contracting 
E) joint ownership

Question 20

Formed in 2004 and formalized in 2008,makes up the largest trading block after NAFTA and the European Union.

Accepted Answer

A) UNASUR 
B) GATT 
C) FTAA 
D) CAFTA- DR 
E) MCAN

Exam 19: The Global Marketplace

means adjusting the marketing strategy and mix elements to each international target market.

The whole- channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

How has the Internet affected how companies set prices on global products?

Think Ink is a growing company that sells a variety of inks for home and business printers.Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad.Think Ink is engaging in _ .

World product groups,geographical organizations,and international subsidiaries are all options for organizing a(n) .

There is concern that through the _ lower barriers inside Europe will create only thicker outside walls.

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

Which of the following is a sociocultural factor that a company should consider before deciding to enter an international market?

CAFTA- DR has eliminated all trade barriers and investment restrictions among the United States,Canada,and Mexico.

As an example of straight product extension,Coca- Cola calls its American low- calorie beverage Diet Coke by the name of Light in many foreign markets.

A company could conduct direct exporting in all of the following ways EXCEPT which one?

As global trade is growing,global competition is _ .

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

Regardless of how companies go about pricing their products,their foreign prices will probably be their domestic prices.

The European Union represents one of the world's single largest markets.

A firm normally gets into international marketing by simply shipping out its goods.If its international sales expand,the company organizes a(n) .

The simplest way to enter a foreign market is through .

A _ is one that,by operating in more than one country,gains marketing,production,research and development,and financial advantages that are not available to purely domestic competitors.

All of the following are types of joint ventures EXCEPT .

Formed in 2004 and formalized in 2008,makes up the largest trading block after NAFTA and the European Union.