Question 1

calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

A) The strategic planning concept 
B) Environmentalism 
C) Sustainable marketing 
D) Innovation 
E) Consumerism

Question 2

Why might salespeople use high- pressure selling tactics that do not lead to long- term relationships with customers?

Accepted Answer

The answer of Why might salespeople use high- pressure selling...

Question 3

All of the following are components of "green marketing" EXCEPT .

Accepted Answer

A) making ecologically safer products 
B) pollution controls 
C) recycling 
D) cradle- to- cradle practices 
E) biodegradability

Question 4

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Accepted Answer

A) True 
 B)False

Question 5

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

Accepted Answer

A) True 
 B)False

Question 6

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements.Obviously,New World is involved in
consumer- oriented marketing.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following advertising situations would LEAST likely be considered "puffery"?

Accepted Answer

A) children immediately growing into attractive adults as a result of drinking milk 
B) a sleepy mom who wakes up to a gray day,drinks a cup of coffee,and then looks out her window to see golden sunshine,beautiful flowers blooming,songbirds singing,and a rainbow on the horizon 
C) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes 
D) a retired couple drinking a vitamin and protein shake and then going bicycling 
E) Mr.Clean coming to a housewife's rescue

Question 8

Examples of pleasing products include .

Accepted Answer

A) dental services and medications 
B) cigarettes and junk food 
C) bicycle helmets and elbow pads 
D) seat belts and air bags 
E) fruits and vegetables

Question 9

How do consumerism and environmentalism affect marketing strategies?

Accepted Answer

The answer of How do consumerism and environmentalism affect marketing...

Question 10

Environmentalists assert that the marketing system's goal should be to maximize .

Accepted Answer

A) life quality 
B) consumer choice 
C) consumer satisfaction 
D) consumer protection 
E) consumption

Question 11

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long- run interests,it is practicing marketing.

Accepted Answer

A) value 
B) consumer- oriented 
C) societal 
D) customer- value 
E) sense- of- mission

Question 12

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long- run benefits,such as improved energy levels and muscle tone.Xorbate Blue is best classified as a pleasing product.

Accepted Answer

A) True 
 B)False

Question 13

How do resellers answer criticism of the high costs of distribution?

Accepted Answer

The answer of How do resellers answer criticism of the...

Question 14

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must- have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Accepted Answer

A) perceived obsolescence 
B) poor service to disadvantaged consumers 
C) deceptive promotions 
D) shoddy products 
E) high- pressure selling

Question 15

Why is environmentalism especially challenging for global marketers?

Accepted Answer

The answer of Why is environmentalism especially challenging for global...

Question 16

Consumer advocates call for all of the following additional consumer rights EXCEPT .

Accepted Answer

A) the right to be well informed about important product aspects 
B) the right to be protected from unwanted marketing messages 
C) the right to influence products in ways that will improve the quality of life 
D) the right to be protected against questionable products and marketing practices 
E) the right to influence marketing practices in ways that will improve the quality of life

Question 17

Critics point out that in the drug industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

Accepted Answer

A) deceptive advertising 
B) shoddy products 
C) excessive markups 
D) high- pressure selling 
E) redlining

Question 18

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of .

Accepted Answer

A) excessive markups 
B) shoddy products 
C) deceptive promotions 
D) high- pressure selling 
E) excessive materialism

Question 19

The two major citizen movements to keep business in line are environmentalism and .

Accepted Answer

A) innovation 
B) interstate commerce 
C) antimonopoly legislation 
D) protectionism 
E) consumerism

Question 20

Compare the consumerism and environmentalism movements.

Accepted Answer

The answer of Compare the consumerism and environmentalism movements....

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Why might salespeople use high- pressure selling tactics that do not lead to long- term relationships with customers?

All of the following are components of "green marketing" EXCEPT .

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements.Obviously,New World is involved in consumer- oriented marketing.

Which of the following advertising situations would LEAST likely be considered "puffery"?

Examples of pleasing products include .

How do consumerism and environmentalism affect marketing strategies?

Environmentalists assert that the marketing system's goal should be to maximize .

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long- run interests,it is practicing marketing.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long- run benefits,such as improved energy levels and muscle tone.Xorbate Blue is best classified as a pleasing product.

How do resellers answer criticism of the high costs of distribution?

Why is environmentalism especially challenging for global marketers?

Consumer advocates call for all of the following additional consumer rights EXCEPT .

Critics point out that in the drug industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of .

The two major citizen movements to keep business in line are environmentalism and .

Compare the consumerism and environmentalism movements.