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Rhoda Describes Her Typical Customer as Female Between the Ages

Question 1

Multiple Choice

Rhoda describes her typical customer as female between the ages of 22 and 35 with at least two years of college education and a household income above $50,000 annually. Rhoda is using _____ variables to describe her customers.


A) numeric
B) benefit
C) demographic
D) psychographic

Correct Answer:

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