Question 1

Businesses invest time and money in social networking to increase profit margins per sale.

Accepted Answer

A) True 
 B)False

Question 2

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

The answer of ________ is a measure of how effectively...

Question 3

________ is the process of recording audio or video files and distributing them online.

Accepted Answer

A)  Podcasting 
B)  Microblogging 
C)  Instant messaging 
D)  Text messaging

Question 4

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

Accepted Answer

A)  critiques 
B)  summaries 
C)  narratives 
D)  orientations

Question 5

The subject line of your email should ________.

Accepted Answer

A)  use texting language for brevity 
B)  simply describe or classify your message 
C)  use acronyms and abbreviations to facilitate understanding 
D)  build interest with keywords, quotations, directions, or questions

Question 6

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

Accepted Answer

A) True 
 B)False

Question 7

When planning your business email,you should ________.

Accepted Answer

A)  use texting language and acronyms like LOL and IMHO 
B)  "cc" (courtesy copy) your immediate superior on every message 
C)  use the Reply All function to respond to all group mails 
D)  respect the chain of command in your company

Question 8

How is conversation marketing different from traditional marketing?

Accepted Answer

A)  Customers in conversation marketing merely want to get information about companies and products and do not offer feedback. 
B)  Traditional marketing is bi-directional, while conversation marketing is unidirectional-it flows from the consumers to the company. 
C)  In conversation marketing, customers participate interactively in the marketing process. 
D)  Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.

Question 9

Before approaching a communication task using a new electronic media you should always ask yourself ________.

Accepted Answer

A)  what kind of computer system is used by your audience 
B)  can I complete the communication task with a face-to-face meeting instead 
C)  what information your audience needs and which mode is the most appropriate 
D)  what protection exists in the office to ensure your message is kept private and confidential

Question 10

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Accepted Answer

A) True 
 B)False

Question 11

As Public Relations Officer of a large supermarket chain,you are looking to build rapport with your customers by publishing news about your company's policies,activities,and the products and services available at its stores.You need to be able to update this content quickly to reflect changes in real-time.Which of the following media would help you do this with relatively little effort?

Accepted Answer

A)  Blogging 
B)  Texting 
C)  IM 
D)  Emailing

Question 12

Which of the following is an effective strategy for business communication on social networks?

Accepted Answer

A)  Tailor the company's personality to suit unique social networking environments. 
B)  Disable the group feature on social networks to prevent the formation of special-interest groups. 
C)  Inject conventional promotional efforts into all social networking conversations. 
D)  Facilitate community building.

Question 13

Which of the following is a guideline for planning your email messages?

Accepted Answer

A)  Don't "cc" (courtesy copy) additional recipients unless those other people really need to receive the message. 
B)  Use email as a mode of communication only in technology-related industries. 
C)  Don't consider the traditional notions of organizational hierarchy when communicating through emails, since this is an informal and interactive mode of communication. 
D)  Use the "Reply All" function when responding to group emails.

Question 14

As IT manager of Some Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Accepted Answer

A)  The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined. 
B)  The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting. 
C)  The marketing manager needs to present next year's marketing budget and plan to the Board of Directors. 
D)  The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery and get real-time updates from them.

Question 15

Which of the following is the primary electronic medium for most companies?

Accepted Answer

A)  Instant messaging (IM) 
B)  Email 
C)  Text messaging 
D)  Microblogging

Question 16

User-generated content sites are sites where ________.

Accepted Answer

A)  the users also own the websites 
B)  users rather than website owners contribute most or all of the content 
C)  the content generates users by using search engine optimization techniques 
D)  proprietary content is sold to interested users-companies or individuals

Question 17

A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

Accepted Answer

The answer of A ________ is a variation on blogging...

Question 18

Organize reference material in logical ways with clear headings that promote skimming.

Accepted Answer

A) True 
 B)False

Question 19

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Accepted Answer

A)  orientations 
B)  summaries 
C)  teasers 
D)  reference materials

Question 20

Please use the information below to answer the following question(s):
Katie owns a small company that offers facility management and housekeeping services to businesses. She writes the following message to the COO of Primus Healthcare, offering the services of her company and asking for an appointment to give a sales presentation. Read the following message:
To: harry_maslow@primushealth.com
From: katie.nair@starservices.com
Sub: Sales presentation
Hi Harry,
Want to sign on for specialized housekeeping services designed for the unique needs of large hospitals such as yours?
Our company has been providing facility management and housekeeping services to local businesses for more than two years now. The past year has seen us specializing in serving the needs of hospitals and clinics in the area. In fact, two of our key personnel have diplomas in hospital management and are well aware of the specific needs of the industry.
IMHO, your hospital will benefit greatly from switching to Star Services for your housekeeping needs. Our innovative waste management system is guaranteed to cut your costs by at least 25 percent and complies with all safety regulations. What's more, our services are customized to the smallest detail to precisely match your requirements. All this at a rate no higher than what you are paying right now.
Please let me know what time would be good for you to attend a sales presentation detailing our services and special offers. For more information about our range of services and to read customer testimonials, please visit our website.
Ciao!
Katie
Director, Star Services
Office: 678-456-1234
Mobile: 678-123-4567
-How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Accepted Answer

A)  Star Services wishes to offer you specialized housekeeping services that have been designed keeping in mind the unique needs of large hospitals such as yours. 
B)  Interested in signing on for specialized housekeeping services designed for the unique needs of large hospitals such as yours? 
C)  Star Services wishes to offer you SPECIALIZED HOUSEKEEPING SERVICES that have been designed keeping in mind the unique needs of large hospitals such as yours. 
D)  Housekeeping giving you nightmares? Relax! We at Star Services know exactly what is required for housekeeping at large hospitals such as yours!

Exam 6: Crafting Messages for Electronic Media

Businesses invest time and money in social networking to increase profit margins per sale.

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

________ is the process of recording audio or video files and distributing them online.

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

The subject line of your email should ________.

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

When planning your business email,you should ________.

How is conversation marketing different from traditional marketing?

Before approaching a communication task using a new electronic media you should always ask yourself ________.

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Which of the following is an effective strategy for business communication on social networks?

Which of the following is a guideline for planning your email messages?

As IT manager of Some Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Which of the following is the primary electronic medium for most companies?

User-generated content sites are sites where ________.

A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

Organize reference material in logical ways with clear headings that promote skimming.

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.