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An Organic Farmer Has Identified Three Distinct Groups Who Might

Question 146

Multiple Choice

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of ________.


A) marketing mixes
B) market segments
C) value propositions
D) mass markets
E) marketing intermediaries

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