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    Consumer Behavior
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    Exam 12: Subcultures and Consumer Behavior
  5. Question
    A Distinct Cultural Group That Exists as an Identifiable Segment
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A Distinct Cultural Group That Exists as an Identifiable Segment

Question 108

Question 108

Multiple Choice

A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a(n) ________.


A) trait
B) subculture
C) race
D) religion
E) ideology

Correct Answer:

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