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    Consumer Behavior
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    Exam 7: Persuading Customers
  5. Question
    Design Complexity Hurts Attention to the Brand and Attitude Toward
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Design Complexity Hurts Attention to the Brand and Attitude Toward

Question 56

Question 56

True/False

Design complexity hurts attention to the brand and attitude toward the ad, whereas feature complexity enhances paying attention to the ad, its comprehensibility and attitude toward the ad.

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