Which of the Following Is NOT True Regarding Humor Appeals

Which of the following is NOT true regarding humor appeals?

A) Using humor is more appropriate for low-involvement than high-involvement products.
B) Humor is more effective in targeting consumers that already have a positive attitude for the product.
C) Lower sensation seekers are more receptive to humor appeals than higher sensation seekers.
D) Humor that is relevant to the product is more effective than humor unrelated to the product.
E) Humor attracts attention and enhances one's liking of the product advertised.

Correct Answer:

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