Why Does Personal Selling Work Better Than Other Communication Options

Why does personal selling work better than other communication options available to firms selling in the business-to-business market?

A) Personal selling employs more people in the United States than advertising.
B) Salespeople are able to tailor unique messages for each prospective buyer.
C) Firms in the United States have become particularly adept at hiring "born" salespeople.
D) Personal selling is the cheapest form of promotion.
E) Salespeople are proficient in all aspects of new product development.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free