From a Buyer's Perspective,value in a Purchase Decision Equals _____

From a buyer's perspective,value in a purchase decision equals _____.

A) the cost of goods sold - the marketing margin
B) the relative price + the absolute cost
C) the marginal difference between asset price and cost of sales
D) the benefits received - (the selling price + time and effort to purchase)
E) distribution benefits received - production costs

Correct Answer:

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