The Reason Information Supplied Through Publicity Is Usually Considered More

The reason information supplied through publicity is usually considered more credible than information supplied by a salesperson is that:

A) salespeople are considered unethical.
B) the information supplied through publicity is perceived to be independent.
C) the general public has more information than the average salesperson.
D) publicity costs more than personal selling.
E) organizations have control over information when it is disseminated through publicity.

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