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Purge Purifying Systems,which Manufactures Filtration Systems for Industries,has Entered into a U.S.$50

Question 15

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Purge Purifying Systems,which manufactures filtration systems for industries,has entered into a U.S.$50 million deal with Fabon Fabrics Inc.During a negotiating session,Alex,a member of the sales team reacted,"Who are you trying to kid? You need our company's filtration systems to maintain your product quality.You have to pay an extra $20 per system and just cut costs somewhere else." Monroe,the team leader of the sales team interrupted him and said,"Now wait a minute.These are our friends you are talking to.How about we only charge $10 extra per system and split the shipping charges with you? Does that not sound fair?" Identify the win-lose strategy adopted by the sales team of Purge Purifying Systems.


A) Lowballing
B) Budget bogey
C) Good guy-bad guy routine
D) Browbeating
E) Limited authority

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