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For Quite Some Time,Kentucky Fried Chicken (KFC)has Grown Through Providing

Question 38

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For quite some time,Kentucky Fried Chicken (KFC) has grown through providing its service outside the United States.After over two decades of expansion in China,the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa within four years.KFC has developed a growth strategy emphasizing:


A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

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