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Flying Across the Pacific Ocean Is an Eight-Hour Trip That

Question 65

Multiple Choice

Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.One frequent flyer between the United States and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers.In short,they make flying with Singapore Airlines very satisfying.In terms of the service marketing triangle,the cabin crew engages in _____ marketing.


A) Internal
B) Interactive
C) Integrated
D) External
E) Transactional

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