Flying Across the Pacific Ocean Is an Eight-Hour Trip That

Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.One frequent flyer between the United States and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers.In short,they make flying with Singapore Airlines very satisfying.For this passenger,what role is the cabin crew playing?

A) Embodying the service
B) Marketing the organization
C) Personifying the service in the customer's eyes
D) Engaged in capacity management
E) Eliminating the need for differential advantages

Correct Answer:

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