Question 1

Which of the following statements best describes developing nations in our region?

Accepted Answer

A) Dramatic economic growth has produced a growing middle class and rapidly rising incomes. 
B) Modest economic growth offers poor market opportunities in the short term. 
C) A stable economy and extreme wealth have produced a rising upper class,creating new demand for luxury goods. 
D) An unstable economy and decreasing wealth have produced more demand for luxury goods. 
E) None of the above.

Question 2

Population diversity includes nearly 5 million Australasians living with a(n)________.

Accepted Answer

The answer of Population diversity includes nearly 5 million Australasians...

Question 3

The rise of a café culture,especially in inner city and CBD precincts,has resulted in a new breed of consumer.Some cafés have reported that consumers are turning to the café as a quasi-office.For the price of a coffee or a small meal,consumers are using the café as a place to meet clients,hold meetings,work on their laptops,recharge their communications devices,read reports,prepare documents and generally carry out office-related duties.In this context,consumers are exhibiting which type of trend?

Accepted Answer

A) social 
B) political 
C) demographic 
D) economic 
E) ethical

Question 4

Over ________ of the Australian and New Zealand populations have attended university or completed a vocational training course.

Accepted Answer

A) 60 per cent 
B) 50 per cent 
C) 40 per cent 
D) 30 per cent 
E) 20 per cent

Question 5

Marketers often split Millennials into three smaller groups: ________,________ and ________.

Accepted Answer

The answer of Marketers often split Millennials into three smaller...

Question 6

No single competitive marketing strategy is best for all companies.

Accepted Answer

A) True 
 B)False

Question 7

A(n)________ sustainability perspective is one in which a firm develops positive actions and programs designed to affect forces in the natural environment,rather than simply watching and reacting to them.

Accepted Answer

The answer of A(n)________ sustainability perspective is one in which...

Question 8

Marketing management cannot always control __________ forces.

Accepted Answer

The answer of Marketing management cannot always control __________ forces....

Question 9

A radio station that carries news,features and editorial opinions about your area is best classified as which type of public?

Accepted Answer

A) financial 
B) media 
C) citizen-action 
D) local 
E) regional

Question 10

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

Accepted Answer

A) Generation X 
B) Baby boomers 
C) Millennials 
D) Seniors 
E) Tweens

Question 11

The most important demographic trend in Australia and New Zealand is the ________.

Accepted Answer

A) changing age structure of the population 
B) mobility of the population 
C) slowing birth rate 
D) increasing growth in professional jobs 
E) changing structure of the family

Question 12

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Accepted Answer

A) True 
 B)False

Question 13

Trends in people's views of organisations indicate that which of the following has occurred in the past two decades?

Accepted Answer

A) increase in employees' loyalty to their employers 
B) increase in confidence in business and political organisations 
C) decline in confidence in business and political organisations and institutions. 
D) increased trust in local government but increased distrust in commonwealth government 
E) increase in employees' view of work as a source of personal satisfaction and fulfilment

Question 14

You have been directed to study the factors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

Accepted Answer

A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) natural habitat 
E) the global environment

Question 15

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Accepted Answer

A) financial intermediaries 
B) physical distribution firms 
C) marketing service agencies 
D) resellers 
E) wholesalers

Question 16

Engel's laws stipulate that as family income rises,the percentage spent on food ________,the percentage spent on housing remains constant and both the percentage spent on other categories and that devoted to savings increases.

Accepted Answer

The answer of Engel's laws stipulate that as family income...

Question 17

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

Accepted Answer

A) True 
 B)False

Question 18

In Australia,legislation dealing with a wide range of business activities relevant to marketers,including sections dealing with deceptive advertising,is called the ________.

Accepted Answer

A) Trade Practices Act 
B) Child Protection Act 
C) Australian Securities and Investments Commission (ASI
C)  
D) Competition and Consumer Act 
E) Australian Competition and Consumer Commission (ACC
C)

Question 19

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Accepted Answer

The answer of Overseas buyers,including consumers,producers,resellers and governments,are part of...

Question 20

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Accepted Answer

A) the marketing environment 
B) strategic planning 
C) target markets 
D) the marketing mix 
E) None of the above.

Exam 3: Analysing the Marketing Environment

Which of the following statements best describes developing nations in our region?

Population diversity includes nearly 5 million Australasians living with a(n)________.

Over ________ of the Australian and New Zealand populations have attended university or completed a vocational training course.

Marketers often split Millennials into three smaller groups: , and .

No single competitive marketing strategy is best for all companies.

A(n)________ sustainability perspective is one in which a firm develops positive actions and programs designed to affect forces in the natural environment,rather than simply watching and reacting to them.

Marketing management cannot always control __________ forces.

A radio station that carries news,features and editorial opinions about your area is best classified as which type of public?

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

The most important demographic trend in Australia and New Zealand is the ________.

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Trends in people's views of organisations indicate that which of the following has occurred in the past two decades?

You have been directed to study the factors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Engel's laws stipulate that as family income rises,the percentage spent on food ________,the percentage spent on housing remains constant and both the percentage spent on other categories and that devoted to savings increases.

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

In Australia,legislation dealing with a wide range of business activities relevant to marketers,including sections dealing with deceptive advertising,is called the ________.

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?