Question 1

Heart of Midnight sells blue orchids to major florists around the world. Their key requirement is speed. Which of the following modes of transport will help them?

Accepted Answer

A)  rail transport 
B)  air carriers 
C)  trucks 
D)  piggybacks 
E)  water transport

Question 2

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

Accepted Answer

A)  retailers 
B)  upstream partners 
C)  distributors 
D)  downstream partners 
E)  distribution channels

Question 3

Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.

Accepted Answer

A)  horizontal 
B)  multitiered 
C)  vertical 
D)  intensive 
E)  subjective

Question 4

Which of the following is an environmental factor that affects channel objectives and design?

Accepted Answer

A)  economic conditions 
B)  factory staffing 
C)  organizational objectives 
D)  interpersonal influences 
E)  individual motives

Question 5

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

Accepted Answer

A)  international fast food chains like McDonald's and Pizza Hut 
B)  Starbucks outlets operating within Target stores 
C)  Toyota and its network of independent franchised dealers 
D)  licensed bottlers that bottle and sell soft drinks to retailers 
E)  hotel chains like the Ritz Carlton and Shangri-La

Question 6

Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-What distribution strategy does Giant Beanstalks use?

Accepted Answer

A)  inclusive distribution 
B)  exclusive distribution 
C)  selective distribution 
D)  intensive distribution 
E)  extensive distribution

Question 7

The greater the number of channel levels in a marketing channel, the ________.

Accepted Answer

A)  less distance between producer and end-consumer 
B)  greater the channel complexity 
C)  less time it takes for products to reach end-consumers 
D)  greater the control producers have over the distribution of their products 
E)  greater the control producers have over the demand of their products

Question 8

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

Accepted Answer

A)  value delivery network 
B)  horizontal channel 
C)  consumer base 
D)  product delivery network 
E)  product line

Question 9

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Accepted Answer

A)  product line 
B)  product delivery network 
C)  marketing channel 
D)  consumer base 
E)  resource bank

Question 10

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

Accepted Answer

A)  Virtual banks 
B)  Intermediaries 
C)  Price consultants 
D)  Uniform-delivery networks 
E)  Upstream partners

Question 11

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

Accepted Answer

A)  intensive 
B)  selective 
C)  exclusive 
D)  horizontal 
E)  vertical

Question 12

Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive dealers. This type of a disagreement is known as a(n) ________ conflict.

Accepted Answer

A)  vertical 
B)  indirect 
C)  horizontal 
D)  selective 
E)  multitiered

Question 13

When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

Accepted Answer

A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal

Question 14

Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

Accepted Answer

A)  closed loop marketing 
B)  uniform-delivery pricing 
C)  exclusive territorial agreement 
D)  cross merchandising 
E)  nationalized marketing

Question 16

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Accepted Answer

A)  horizontal 
B)  vertical 
C)  multitiered 
D)  communal 
E)  equilateral

Question 17

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

Accepted Answer

A)  tiered 
B)  direct 
C)  platform 
D)  vertical 
E)  exclusive

Question 18

What factors should a firm consider when selecting intermediaries?

Accepted Answer

The answer of What factors should a firm consider when...

Question 19

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

Accepted Answer

A)  set channel objectives 
B)  analyze consumer needs 
C)  identify channel alternatives 
D)  evaluate channel alternatives 
E)  establish strategic alliances

Question 20

Reverse logistics refers to the moving of products and materials from suppliers to the factory.

Accepted Answer