Question 1

________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

Accepted Answer

A)  Self-service retailers 
B)  Full-service retailers 
C)  Off-price retailers 
D)  Limited-service retailers 
E)  Specialty-service retailers

Question 2

________ are wholesalers who serve grocery and drug retailers, mostly in nonfood items. They price the goods, keep them fresh, set up point-of-purchase displays, and keep inventory records.

Accepted Answer

A)  Purchasing agents 
B)  Rack jobbers 
C)  Drop shippers 
D)  Cash-and-carry wholesalers 
E)  Manufacturers' agents

Question 3

________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.

Accepted Answer

A)  Limited-service 
B)  Self-service 
C)  Full-service 
D)  Specialty-service 
E)  Wholesaling

Question 4

A(n) ________ does not take title to goods and represents buyers or sellers on a more permanent basis than a broker.

Accepted Answer

A)  full-service wholesaler 
B)  industrial distributor 
C)  agent 
D)  retailer 
E)  cash-and-carry wholesaler

Question 5

Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Accepted Answer

A) True 
 B)False

Question 6

Retail convergence means lower competition for retailers and lower difficulty in differentiating the product assortments of different types of retailers.

Accepted Answer

A) True 
 B)False

Question 7

What constitutes retail convergence?

Accepted Answer

The answer of What constitutes retail convergence?...

Question 8

________ is known as the merging of consumers, products, prices, and retailers.

Accepted Answer

A)  Retail conglomeration 
B)  Consumer convergence 
C)  Price merging 
D)  Retail convergence 
E)  Retail clustering

Question 9

A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.

Accepted Answer

A)  product assortment 
B)  services mix 
C)  segmentation 
D)  atmosphere 
E)  pricing

Question 10

How have department stores responded to increased competition by specialty stores and lower-priced discounters?

Accepted Answer

The answer of How have department stores responded to increased...

Question 11

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

Accepted Answer

A)  warehouse clubs 
B)  department store 
C)  factory outlet 
D)  merchant wholesaler 
E)  category specialist

Question 12

Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.

Accepted Answer

A) True 
 B)False

Question 13

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Accepted Answer

A)  Warehouse clubs 
B)  Off-price retailers 
C)  Discount stores 
D)  Supermarkets 
E)  Factory outlets

Question 14

Supermarkets are located near residential areas and are open long hours, seven days a week. They carry a limited line of high-turnover goods.

Accepted Answer

A) True 
 B)False

Question 15

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process?

Accepted Answer

A)  self-service retailer 
B)  limited-service retailer 
C)  full-service retailer 
D)  independent retailer 
E)  off-price retailer

Question 16

Refer to the scenario below to answer the following question(s).
In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish.
Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety.
Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers.
"Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods."
-The authentic Amish décor of Indiana Wood's contributes to the store's ________.

Accepted Answer

A)  product assortment 
B)  services mix 
C)  atmosphere 
D)  segmentation 
E)  retail convergence

Question 17

Refer to the scenario below to answer the following question(s).
In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish.
Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety.
Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers.
"Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods."
-Which of the following would be the most logical way for Indiana Wood to expand?

Accepted Answer

A)  establishing an online presence 
B)  pursuing retail convergence 
C)  implementing RFID inventory tracking 
D)  establishing a community-gathering environment in the store 
E)  joining a producers' cooperative

Question 18

McDonald's, Subway, and Jiffy Lube are all examples of ________.

Accepted Answer

A)  voluntary chains 
B)  retailer cooperatives 
C)  franchises 
D)  category killers 
E)  power centers

Question 19

What types of products do specialty stores carry? Give an example of a specialty store.

Accepted Answer

The answer of What types of products do specialty stores...

Question 20

Explain how Whole Foods is able to compete against Walmart.

Accepted Answer

The answer of Explain how Whole Foods is able to...

Exam 13: Retailing and Wholesaling

________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

________ are wholesalers who serve grocery and drug retailers, mostly in nonfood items. They price the goods, keep them fresh, set up point-of-purchase displays, and keep inventory records.

________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.

A(n) ________ does not take title to goods and represents buyers or sellers on a more permanent basis than a broker.

Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Retail convergence means lower competition for retailers and lower difficulty in differentiating the product assortments of different types of retailers.

What constitutes retail convergence?

________ is known as the merging of consumers, products, prices, and retailers.

A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.

How have department stores responded to increased competition by specialty stores and lower-priced discounters?

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Supermarkets are located near residential areas and are open long hours, seven days a week. They carry a limited line of high-turnover goods.

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process?

McDonald's, Subway, and Jiffy Lube are all examples of ________.

What types of products do specialty stores carry? Give an example of a specialty store.

Explain how Whole Foods is able to compete against Walmart.