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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    ________ Data in the Customer Database Includes Data About the Recency
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________ Data in the Customer Database Includes Data About the Recency

Question 137

Question 137

Multiple Choice

________ data in the customer database includes data about the recency, frequency, and monetary value of past purchases of a customer.


A) Census
B) Psychographic
C) Geographic
D) Buying behavior
E) Demographic

Correct Answer:

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