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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Amazoncom, EBay, and GEICO Approach Customers Via Web Sites or Mobile
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Amazoncom, EBay, and GEICO Approach Customers Via Web Sites or Mobile

Question 140

Question 140

Multiple Choice

Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________.


A) mass marketing
B) guerrilla marketing
C) direct marketing
D) multi-level marketing
E) ambush marketing

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