Question 1

When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________.

Accepted Answer

A)  deceptive promotions 
B)  excessive markups 
C)  high-pressure selling 
D)  shoddy products 
E)  excessive materialism

Question 2

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Accepted Answer

A)  consumer-oriented marketing 
B)  innovative marketing 
C)  customer-value marketing 
D)  sense-of-mission customer-value marketing 
E)  ambush marketing

Question 3

How do resellers answer criticism of the high costs of distribution?

Accepted Answer

The answer of How do resellers answer criticism of the...

Question 4

The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities?

Accepted Answer

A)  salutary product 
B)  desirable product 
C)  pleasing product 
D)  durable product 
E)  deficient product

Question 5

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Accepted Answer

A)  salutary 
B)  desirable 
C)  pleasing 
D)  durable 
E)  serviceable

Question 6

Under the ________, a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

A)  corporate social responsibility concept 
B)  direct marketing concept 
C)  sustainable marketing concept 
D)  free enterprise system concept 
E)  strategic planning concept

Question 7

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

Accepted Answer

A)  the right to be informed 
B)  consumer protection 
C)  preserving the world for future consumption 
D)  quality of life 
E)  the right to charge any price for the product

Question 8

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has used ________.

Accepted Answer

A)  high-pressure selling 
B)  deceptive promotions 
C)  deceptive pricing 
D)  deceptive packaging 
E)  harmful products

Question 9

At the most basic level of environmental sustainability, a company can practice ________.

Accepted Answer

A)  pollution prevention 
B)  product stewardship 
C)  beyond greening activities 
D)  new clean technology 
E)  sustainability vision

Question 10

Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?

Accepted Answer

A)  the philosophy that companies should have a social conscience and be morally responsible for current and future populations 
B)  the philosophy that companies can do in good conscience whatever the market and legal systems allow 
C)  the philosophy of environmentalism 
D)  the philosophy of consumer-oriented marketing 
E)  the philosophy of consumerism

Question 11

Which of the following is an example of cultural pollution?

Accepted Answer

A)  gasoline shortages 
B)  congestion tolls 
C)  street signs in cities 
D)  overpasses in suburban areas 
E)  billboards marring beautiful scenery

Question 12

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

Accepted Answer

A)  deficient 
B)  pleasing 
C)  salutary 
D)  desirable 
E)  nondurable

Question 13

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Accepted Answer

A)  value 
B)  societal 
C)  sense-of-mission 
D)  consumer-oriented 
E)  customer-value

Question 14

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Accepted Answer

A)  societal marketing 
B)  sense-of-mission marketing 
C)  consumer-oriented marketing 
D)  customer-value marketing 
E)  consumerism

Question 15

Describe the five sustainable marketing principles.

Accepted Answer

The answer of Describe the five sustainable marketing principles....

Question 16

Refer to the scenario below to answer the following questions.
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this is true, then the Good Green Grocer would most likely be accused of ________.

Accepted Answer

A)  using puffery 
B)  deceptive pricing 
C)  deceptive promotions 
D)  deceptive packaging 
E)  green washing

Question 17

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A)  Environmentalism 
B)  Protectionism 
C)  Liberalism 
D)  Consumerism 
E)  Capitalism

Question 18

Examples of pleasing products include ________.

Accepted Answer

A)  cigarettes and junk food 
B)  dental services and medications 
C)  seat belts and air bags 
D)  fruits and vegetables 
E)  bicycle helmets and elbow pads

Question 19

Marketers are most effective when they appeal to ________ rather than when they ________.

Accepted Answer

A)  short-term needs; focus on long-term needs 
B)  teenagers; target older people 
C)  existing wants; attempt to create new ones 
D)  emotions; appeal to actual needs 
E)  the mass market; appeal to market segments

Question 20

Which of the following is a part of an internal green marketing program?

Accepted Answer

A)  design for environment practices 
B)  cradle-to-cradle practices 
C)  biodegradable packaging 
D)  product stewardship 
E)  new clean technology

Exam 20: Sustainable Marketing: Social Responsibility and Ethics