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    Exam 12: Communicating Customer Value: Advertising and Public Relations
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    An Ad for Mongoose Mountain Bikes Shows a Serious Biker
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An Ad for Mongoose Mountain Bikes Shows a Serious Biker

Question 1

Question 1

Short Answer

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them.But please, don't." This ad uses the ________ execution style.
slice of life
lifestyle
fantasy
scientific evidence
personality symbol

Correct Answer:

verifed

Verified

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